The new logo has got rid of those huge serifs and bouncy ‘o’ and based the lettering on a professional font – (‘Avenir’ I think?). Maybe I was not their ‘typical’ younger audience that the old logo seemed to convey with it’s bouncy castle lettering – but it stopped me downloading the app. Similar to what? Microsoft?and? ITV?in the UK have done, Spotify has followed and I think it’s a step in the right direction.įirst impressions last so when I first came across Spotify a couple of year ago the logo put me off. There has been a trend lately for companies to simplify their logos and Spotify is one such well-known company who has recently updated their logomark and now appeal to a wider audience. Spotify’s new logo does all this – and quite elegantly. A logo mark that scales from a small mobile screen to a large advertising billboard and still be clearly recognised and it’s message communicated. Not? dumbed-down?simple, but? ‘elegantly’?simple. I have always as a logo designer followed my first basic rule when looking at logo design -? Keep It Simple.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |